One of my buddies in the photography industry mentioned this book to me a while back and I recently just finished reading it.

Usually when I read business strategy books they tend to be a little dull.  "Boom - Marketing to the Ultimate Power Consumer - The Baby Boomer Woman" by Mary Brown and Carol Osborn was far from dull.  

The Boomer woman are sophisticated shoppers that are not always a marketing focus.  Boom helps the marketer identify where they can accommodate the Boomer woman.  With helpful charts and assessment tools the reader can identify where their Boomer Women marketing is lacking. 

Until I had read "Boom" I never really took much notice to the Baby Boomer woman.  Over the last few weeks I have listened to my customers closely.  A lot of our new moms purchase their maternity and new born portraits through their mothers.  Almost every first year portrait involves a decision by the grandmother.  Most of our wedding photography consultations are also met with decisions and budgets set forth by the brides Baby Boomer mother.  This week alone we have booked over 10 sessions by Baby Boomer women that have their families coming in town over the Thanksgiving holidays.  

The market of fine art portrait photography is highly driven by the Baby Boomer women.  They are not a group you can manipulate with sales talk and fast advertising.  They demand attention to detail, their personal needs and what is important to their family. 

If you run a  business or even work in a corporate environment this is a must read.