
Recently I purchased this book as a recommendation of my previous purchases at Amazon.com. I wasn't sure if it was going to be any good but over all it was quite entertaining. It is apparent to me now that graphic designers take a lot more of their minute elements very seriously and with a lot of historical reference.
The book is broken into three parts:
Letter: The Letter section goes into high level detail about the history of font faces and its evolution due to the growth of computers and the World Wide Web. In addition it has a great section on terminology of fonts and why fonts are classified as script, serif, or bold. This first section definitely sparks the need to learn more about the history and makeup of font faces.
Text: The Text section was interesting due to the historical nature of graphic and layout design. A lot of the way magazines and modern books are designed is driven by Swiss designers. This section follows a historical reference of layouts and explains why and when text is blocked, justified and mixed case. In addition it covers the practical and impractical ways to manipulate text to build an emotion or feeling of the content.
Grid: The Grid section was a little complicated to follow. It does dwell on some of the design elements of web development that is taught when designing websites. These were ideas such as title and table of content placement. This subject of design is obviously very complicated and mundane. While its apparent the author intended on a high level explanation it seems to be an element that would take a lot of education and practice to fully understand.
Overall the book was very entertaining and educational. It definitely inspires the need to read more about the history and influence of fonts. The design of advertisements, text and websites have a lot more underlying influences than imagined. Going forward with the tools from this book will inspire proper design, font selection and text placement. It may sounds boring but overall the end results will be more pleasing to the eye.